“Bringing Yoga to the World”
Re-branded in 2013, started social media and built out a community of over 500 influencers contractually, among a digital community of hundred of thousands apart of the "Alo Family", changing the trajectory of the brand. Curated the yoga community in the digital space. Created our mission of “bringing yoga to the world “ and set out this vision to inspire the world and find influential yogis and celebrities who believed in the same message who went out and championed our brand. The people connected to Alo Yoga, the authentic relationships in person and online is what skyrocketed our brand. Created 20+ instagram accounts for Alo Yoga with a combined social influence of over 50+ million followers. Truly on a mission to create a full eco system of Digital, Community, Clothing, Brick and Mortar and Events that embody Alo's ethos to continue to grow.
“Empowering you to live a fuller, more vibrant life“
Structured and inspired a team to re-strategize social media and how they work with influencers, contributing to an acquisition by Nestle Health and Science. Mentored the team to sustainably and scallably negotiated authentic long-lasting relationships with influencers and partners, boosted engagement and grew instagram page by 500% EMV in just a few months. Increased engagement through forming digital communities.
“Be Different”
Took a basic T-shirt and inspired the world. Re-defined the entire wholesale T-shirt industry through YouTube and social media. Started to tell the stories of the end users of our garments, educate on how we were different and what we stood for through customer testimonials. Today Bella + Canvas continues to lead the industry in marketing, innovation and edge.
“Inspiring people to move together“
A part of the team that acquired software company Cody App and re-branded to be a distribution of the Alo Yoga’s voice. Evolving Cody App to the Alo Yoga culture and brand. Turned the digital platform to subscription based model that has since tripled users as well as increased online classes, community and social media metrics.
“Supporting you from Pregnancy to Motherness”
Consulted their social media strategy on how to connect with women before, during and after pregnancy to be apart of their journey as well as creating online community.
