About Amanda
Amanda Porter has over 15 years of business experience. She re-branded Alo in 2013, before they were doing less than $5 million in revenue a year and selling to Dicks Sporting Goods. Under her leadership the brand has grown exponentially to be one of the world leaders in social media, yoga, fashion and apparel. From there she re-imagined the way yoga is practiced by acquiring a software technology company and creating Alo Moves, an online solution anyone around the world to practice in their own home. In addition to running marketing at Alo, she has also become a consultant on numerous billion dollar brands and startups. She started BeTrue Branding with the mission of helping people and businesses alike to achieve their goals through authentic branding and marketing. At Vital Proteins, she held an executive position through an acquisition, restructuring the marketing team, hiring key leaders and reducing costs while increasing outcome. She has worked with global brands on game changing marketing strategies as well as strategic projects for Ingrid and Isabel, Bella Canvas, as well as many other confidential yet impactful projects. Amanda has a deep passion for marketing and helping businesses achieve their full potential. She is selective about potential clients and only works with brands that are aligned with her own core values. To be true to herself and the people she works with is the founding mission of BeTrue Branding.
